Overview
Bilibili is a platform centered around user-generated videos (PUGV), where bullet comments and meme culture bring people closer. It has expanded from anime and gaming to cover every field you can imagine — lifestyle, knowledge, gaming, and beyond.Today, 109 million people spend an average of 105 minutes on Bilibili every day. From professionals in their 30s learning new skills, to young people in their 20s catching up on anime, even new parents watch parenting tutorials here — family content views have grown by over 50% in the past year.
What makes Bilibili truly special isn't just the volume of content — it's the unique "lived-in atmosphere" that sets it apart. This is driven by three key elements:
1. Bullet Comments: More Than Just Comments — Collective Resonance
The text scrolling across the screen during a video isn't just casual commentary — it's more like a "digital teahouse." During intense scenes in a drama, the screen floods with "warning: high energy ahead," instantly creating a sense of shared excitement. When watching a heartbreaking moment, a wave of "awsl" (ah, I'm dead) scrolling by feels like someone's right there with you. This real-time interaction makes watching alone feel much more lively.
2. Content Creators: Not Celebrities, But Everyday People Sharing Their Passions
94% of the platform's content comes from ordinary creators. From He Tong using star trails to explain 5G latency, to Luo Xiang using the fictional character "Zhang San the Lawless Outlaw" to teach criminal law, to Film Storm crafting Vlog content with cinematic quality — these creators gain followings through skill and genuine knowledge. Today, over 2 million creators earn money through ads, livestreaming, and viewer "recharges" (donations). Some have even gone viral using just a smartphone to shoot their videos.
3. Meme Culture: The "Social Code" That Only Those in the Know Understand
"One-click three-connect" (like, coin, and favorite) has long become the standard way to show respect to creators.
