Vercel is a cloud platform designed for front-end frameworks, especially Next.js, which the company also maintains. You connect a Git repository, and every push gets an automatic preview deployment with its own URL. Merging to the main branch deploys to production. This workflow has become standard for many front-end teams because it makes reviewing changes visual and immediate.

The platform handles cdn distribution, serverless functions, image optimization, and analytics. The free tier is generous for personal projects and small sites. If you are building a modern web application and want deployment to be automatic rather than a manual process, Vercel is one of the most straightforward options available.